Starbucks has opened its first ever branch in Italy. “Dedicated to Milan, the city that inspired our dreams. Every coffee we served brought us here.”
This inscription Is on a wall of Starbucks’ newest location in Milan.
Why hasn’t Starbucks opened store in Italy until now? Will it succeed? Will it hurt small businesses? Will it change Italians’ habits? Only time will tell, but we can make our modest predictions if we examine the hard data, says Alberto Baudo, owner of Williamsburg’s Fabbrica
Why hasn’t Starbucks opened store in Italy until now? Will it succeed? Will it hurt small businesses? Will it change Italians’ habits? Only time will tell, but we can make our modest predictions if we examine the hard data, says Alberto Baudo, owner of Williamsburg’s Fabbrica
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The freshly planted Starbucks-sponsored palm trees at the Piazza Duomo were set alight following protests with a racist tinge alleging “Africanization” and the recent outcry over the chain's planned arrival in Italy.
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The US coffee giant, which will open its first store in Italy sometime this year, is gifting Milan with a beautiful garden.
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Caffè of course means coffee but in Italian it means so much more. It is the place where you go to have a coffee. But above all, it means that wakening in the morning. It means that moment of pause alone or with a friend in the afternoon.
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Why hasn’t Starbucks opened store in Italy until now? Will it succeed? Will it hurt small businesses? Will it change Italians’ habits? Only time will tell, but we can make our modest predictions if we examine the hard data, says Alberto Baudo, owner of Williamsburg’s Fabbrica
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The Seattle-based multinational chain that reinvented coffee and cafes in America has decided to open in the Bel Paese. The first branch is slated for opening in 2017 in Milan, and public opinion is already split. Will Starbucks succeed in conquering Italy? Not a chance, said Neapolitan restaurateur Rosario Procino, co-founder of the pizzeria Ribalta in Manhattan, during his appearance on CNN with Richard Quest.