The Fiat 500 turns 60 this week, and the occasion is being commemorated in a unique way. The Museum of Modern Art in New York incorporated a 500 F into its permanent exhibition. Fiat itself is producing a special edition of the car and a commemorative stamp, both of which are available in a limited run. The automaker has also released a nostalgic video with the new 500 as the star.
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Scudieri recently visited North America to seal two very important deals for Adler Group: the opening of a virtual reality design laboratory in Philadelphia, and a design and experimentation center in Montreal, Canada. i-Italy discussed these two projects with him, and the importance of innovation for business in the globalized world.