Fashion designer Giorgio Armani teams up with Rai Cinema creating Films of City Frames, a project, which is both promotional and philanthropic, which is aimed to revive the 2010 Frames of Life campaign. The spot announcing the project is represented by a short executed by Piero Messina, a young director chosen by non other than the recent Oscar winner Paolo Sorrentino, who not only joined the initiative but stars in the pilot film. Messina directed this thrilling and lyrical short film inspired by Louis Ferdinand Céline's Journey to the End of the Night, and includes unreleased sequences from Sorrentino's The Great Beauty
