In this interview, Italian Trade Commissioner Maurizio Forte, presents his his agency’s mission of representing Italy in one of North America’s greatest specialty food trade shows. The Summer Fancy Food Show is a one of a kind opportunity for Italian food companies to gain real access to the ever-changing U.S. market. There, along with traditional champions of the Italian food industry, such as Grana Padano and Prosciutto San Daniele, you can find products from dozens of small, family owned companies. Furthermore, it is the perfect spot to launch a new capaign against fake “Italian sounding” products.
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Expo 2015 is an innovative showcase. Unlike World Fairs of the past, its focus is more ideas than icons. Past universal expositions left majestic architectural monuments: London’s Crystal Palace from 1851, Paris’s Eiffel Tower from 1889, and Rome’s EUR district, still magnificent even though war canceled that Expo in 1942.