N.I.C.E. is committed to showcasing new Italian cinema abroad, but it has also been promoting the City of Florence, the Region of Tuscany, its territory and culture, supporting not only its tourism but a cultural and productive exchange. This happens every year through the screening of films produced or shot in Tuscany (often international premieres) and through the presentation of the “Città di Firenze” Award to the winning film of the US festival.